In time for The Glenlivet’s 200-year anniversary in 2024, we were tasked with coming up with an idea for a commemorative “200” emblem, designed to encapsulate two centuries of whisky craftsmanship while expressing a commitment to their mission objective of forever moving forwards.

What was created was a monolithic metallic ‘200’ symbol, crafted in incredible detail with built in telescopic rings that represent a sense of growth and forward motion, whilst the slanted middle 0 acts as an inviting portal into another world.

This visual identity traced The Glenlivet’s evolution from 1824 to today, appearing across limited-edition bottles and brought to life through 3D executions across digital, print, and events.

To further celebrate this legacy, we collaborated with COVERT to produce a cinematic, whistle-stop journey through The Glenlivet’s past, present, and future. Blending rich storytelling with cutting-edge VFX, the film captures the spirit of innovation that has defined the brand for over two centuries, bringing its enduring story vividly into the modern era.